YSL BEAUTY revenge Campaign

 
 
 
 

Concept


"Red Is The Color of Revenge" 

A short beauty advertisement for Yves Saint Laurent Beauty that shows revenge always looks best with the color red.  


Still holding true to the Yves Saint Laurent's seductive brand identity, this film was produced to advertise a new lipstick to a high performing Asian market. This was to create a diverse, relatable connection to viewers who purchase Yves Saint Laurent.

 

Process

 
 
 

Credits

Creative Director/Art Direction/Producer : Heejung Kim

Co-Producer/Editor/Rotoscoping : Bhavya Jagadesh

Co-Director of Photography/Co-Editor : Lukas Stemmler

Co-Director of Photography : Clement Tan

Make-Up Artist : Lisa Pham

Talent : Tianyi Wang

 
 

Tools

Adobe Premiere Pro CC

Adobe AfterEffects CC

Final Cut Pro X

Canon 5D M2