verde visions

 

 

services

cx strategy
service design
org design

info

VerdeVisions is a sustainability consultancy looking to strengthen how its customer experience scales with the business. We stepped into the role of the incoming Director of Product Design, with the freedom to build the team and rethink how customer insight shapes delivery. We focused on Eco Friendly Product Development, its largest service line at $27M in revenue and 70 employees. It was also highly cross-functional and shaped major product decisions under uncertainty, making it the right place to start.

Course : An academic challenge for Customer Experience Strategy @ IE University
 
 
 
 

the root cause

The brief gave us three concerns: the client experience wasn’t matching the quality of the work, training was scaling faster than quality, and VerdeVisions didn’t know enough about what clients were navigating internally, so rather than tackle each one separately, we looked at what connected them across onboarding, handoffs and closeout.

 
 

one capability. three connected systems.

 
 
 

Instead of treating each concern separately, we designed one Client Experience Capability around three connected systems: the Engagement Blueprint fixes inconsistency across kickoff, communication and closeout; the Client Insight Engine strengthens understanding of client pressures; and the Training Quality Framework protects quality as training scales. Each addresses one gap while strengthening the others.

 
 

getting it off the slide

 
 

Rather than redesign everything at once, we structured the rollout as a pilot: start with a quick win at closeout, diagnose how work moves across teams, stabilise kickoff and communication, then build the three systems and scale what works.

The pilot learns from live work. Stakeholder interviews, project evidence, team validation and live testing show where the experience breaks and what to change first. A small internal team, working closely with Education & Training and R&D, carries the capability forward. A service design consultant supports setup and the first cycle before handing the tools and learning back internally. From there, success comes down to whether the system actually changes the experience.

 
 
 

 
 
 

team

Farah Abdou
Cindia Escalante Vinuesa
Bhavya Jagadesh
Mariana Porras Mena
Maryam Sánchez González
Ximena Thiermann

 

tools

Google Slides
Google Docs
lots of post-its + whiteboards + copious amount of coffee